To date little empirical research has been undertaken into relationship atmosphere, yet the literature leads one to the conclusion that this is a key or central factor in developing the relationship between firms and in shaping the characteristics of that relationship over time.Given that the...

The paper uses an Australian case study to investigate the changing face of the financial planning arena. It provides an introduction to the establishment of the financial planning industry in Australia. In particular it focuses on the way financial planners have been required to develop...