The changing face of Australian financial planning : the role of relationships : a case study

The paper uses an Australian case study to investigate the changing face of the financial planning arena. It provides an introduction to the establishment of the financial planning industry in Australia. In particular it focuses on the way financial planners have been required to develop relationships with clients as part of the emergence of a financial planning profession. It additionally examines the evolving process by which financial planners have been required to develop further relationships with other professional bodies such as lawyers and accountants in an ever increasingly complex industry. The case study illustrates the emergence of a specialised relationship between the financial planner and experts in a particular area such as taxation law. It highlights how this type of relationship continues to drive the financial planning profession to ensure that the best advice is given to clients.