issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

Awareness of the brands „Rasa“ and „Margarita“ is analysed in the bachelor thesis, i.e., conception of the brand …, conception of the brand awareness, the role of the brand awareness in the process of item identification, significance of … associations to the brand awareness, the role of the brand image in the brand awareness and influence of the brand awareness upon …

The problems of brand creation and development are very topical for specialists of public relations, marketing …, management and also for organization and managers. The successful start of brand depends on analysis of consumer’s needs, that is … what consumer needs and why they should buy services. The main aim of this work is to analyze stages of brand creation and …

The final paper analyzes the optical market in Siauliai brand association and associations’ factors. The theoretical … part analyzes the brand association management in market, the discussion of brand associations and the factors influencing … the brand image. For the study selected Siauliai optics market „VIZIJA“, „OPTIKOS PASAULIS“, „FIELMAN“, „EAGLE VISION …