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Stegemann, Nicole; Sutton-Brady, Catherine; Wynstra, J. … - University of Western Sydney; University of Sydney; … - 2005

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

Persistent link: https://www.econbiz.de/10009481939

Country of origin' and 'psychic distance' : separate constructs or two sides of the one coin?

Fletcher, Richard; Wynstra, J. Y. F.; Dittrich, K.; … - University of Western Sydney; University of Western Sydney; … - 2005

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Persistent link: https://www.econbiz.de/10009482110

The link between NPD activities and market volatility : an empirical study

Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008

New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...

Persistent link: https://www.econbiz.de/10009482114

Networks and buyer behaviour at the base of the pyramid (BOP)

Chikweche, Tendai; Fletcher, Richard; Baraldi, Enrico; … - University of Western Sydney; University of Western Sydney; … - 2008

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …

Persistent link: https://www.econbiz.de/10009482152

Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney

Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Western Sydney; … - 2003

The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...

Persistent link: https://www.econbiz.de/10009482242

An evaluation of marketing issues in sales force automation

Lingaiah, Naveen; Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Newcastle; … - 2003

Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...

Persistent link: https://www.econbiz.de/10009482243

Rank tests for nonlinear cointegration

Breitung, Jörg - 1998

A test procedure based on ranks is suggested to test for nonlinear cointegration. For two (or more) time series it is assumed that there exist monotonic transformations such that the normalised series can asymptotically be represented by independent Brownian motions. Rank test procedures based...

Persistent link: https://www.econbiz.de/10009578004

Testing for the cointegrating rank of a VAR process with an intercept

Saikkonen, Pentti; Lütkepohl, Helmut - 1998

Testing the cointegrating rank of a vector autoregressive process with an intercept is considered. In addition to the likelihood ratio (LR) tests developed by Johansen and Juselius and others we also consider an alternative class of tests which is based on estimating the trend parameters of the...

Persistent link: https://www.econbiz.de/10009578014

Testing for the cointegrating rank of a VAR process with structural shifts

Saikkonen, Pentti; Lütkepohl, Helmut - 2001

Tests for the cointegrating rank of a vector autoregressive process are considered which allow for possible exogenous shifts in the mean of the data generation process. The break points are assumed to be known a priori. It is proposed to estimate and remove the deterministic terms such as mean,...

Persistent link: https://www.econbiz.de/10009578552

Canonical correlation statistics for testing the cointegration rank in a reversed order

Breitung, Jörg - 1998

In this paper a Canonical Correlation Analysis (CCA) is used to test the hypothesis r = r0 against the alternative r r0. Such a test flips the null and alternative hypotheses of Johansen's LR test and can be used jointly with the LR test to construct a confidence set for the cointegration rank....

Persistent link: https://www.econbiz.de/10009578561