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A market basket analysis based on the multivariate MNL model

Boztuğ, Yasemin (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001919370

Investigation of the stochastic utility maximization process of consumer brand choice by semiparametric modeling

Abe, Makoto; Boztuğ, Yasemin; Hildebrandt, Lutz - 2000

, could provide useful insights when studying brand choice. It was found, however, that the data requirement for a fully … nonparametric brand choice model is so great that obtaining such large data sets is difficult even in marketing. Semiparametric … semiparametric brand choice models that are based on the generalized additive models (GAM). One model is specified as a nonparametric …

Persistent link: https://www.econbiz.de/10009612039

Forecasting performance of market share attraction models : a comparison of different models assuming that competitors’ actions are forecasts

Klapper, Daniel; Herwartz, Helmut - 1998

Persistent link: https://www.econbiz.de/10009578563

A psychological approach to individual differences in intertemporal consumption patterns

Brandstätter, Hermann; Güth, Werner - 1998

When people decide about saving and consumption across the various periods of their life time they take into account their life expectancy when comparing present and future needs and resources for satisfying them. The experimental design, applied at two sites (Humboldt-University at Berlin and...

Persistent link: https://www.econbiz.de/10009578010

Drivers and impediments of consumer online information search : self-controlled versus agent-based search in a high involvement context

Spiekermann, Sarah; Strobel, Martin; Temme, Dirk - 2002

Persistent link: https://www.econbiz.de/10009622678

The influence of inventory effects and reference points on the rate of consumption

Bell, David R.; Boztuğ, Yasemin - 2001 - Rev.

The authors develop and test a model to study the influence of inventory-on-hand and price-based reference points on the consumption rate of consumers. The model is motivated by recent theoretical and empirical research which suggests inventory pressure can cause consumers to increase...

Persistent link: https://www.econbiz.de/10009615422