that consumers who are at high household income level (above $80,000) and with a smaller household size are likely to pay …

This paper examines the reference-dependent and labelling effects when consumers make choices about functional foods … labelling (health claim) policies, which could influence consumer preferences by changing consumers’ reference points. …

consumers are increasingly diverse and have heterogeneous preferences that reflect their unique values and preferences (Thilmany … nationwide survey of consumers to investigate the role of public benefits assigned to sustainable food products manifesting in a …

and still be accepted by consumers as local and is "local" equally important across food categories. Using survey data … from two states in the USA, this research found that consumers’ accepted food travel distance may be much shorter than what … is generally believed. In addition, there exists a great variation in the importance rating consumers attach to “being …