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~institution:"Springer Fachmedien Wiesbaden"
~institution:"Tectum Verlag"
~person:"Diehl, Sandra"
~person:"Fantapié Altobelli, Claudia"
~type_genre:"Thesis"
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
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2016
Persistent link: https://www.econbiz.de/10011429121
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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
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2017
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