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~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Research"
~language:"eng"
~subject:"Advertising effects"
~subject:"Markenführung"
~subject:"Werbewirtschaft"
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
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