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~institution:"Springer Fachmedien Wiesbaden"
~language:"eng"
~subject:"Advertising effects"
~subject:"Body-Mass-Index"
~subject:"Markenführung"
~subject:"Werbewirtschaft"
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The relationship of body weight and skepticism towards
advertising
Brauneis, Sabrina
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2016
Persistent link: https://www.econbiz.de/10011504850
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
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Rosengren, Sara
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)
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ICORIA <17., 2018, Valencia>
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2019
Persistent link: https://www.econbiz.de/10011950106
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Pharmaceutical
advertising
as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
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2016
Persistent link: https://www.econbiz.de/10011429121
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