//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Fachmedien Wiesbaden"
~language:"eng"
~subject:"Advertising effects"
~subject:"Markenführung"
~subject:"Verbraucherverhalten"
~subject:"Werbewirtschaft"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Markenführung
Verbraucherverhalten
Werbewirtschaft
Advertising
9
Werbung
9
Consumer behaviour
3
Konsumentenverhalten
3
Internet marketing
2
Kommunikation
2
Online-Marketing
2
Social Web
2
Social web
2
Advertising media
1
Arzneimittelmarkt
1
Austria
1
Beziehungsmarketing
1
Body weight
1
Body-Mass-Index
1
Branchenentwicklung
1
Brand communication
1
Brand management
1
Brasilien
1
Brazil
1
Cognition
1
Cross-cultural marketing
1
Deutschland
1
Digitalisierung
1
Digitization
1
Germany
1
Interkulturelles Marketing
1
Kognition
1
Körpergewicht
1
Market research
1
Marketingmanagement
1
Marktforschung
1
Media mix
1
Mediamix-Strategie
1
Perception
1
Personality psychology
1
Persönlichkeitspsychologie
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Hochschulschrift
2
Thesis
2
Collection of articles of several authors
1
Konferenzschrift
1
Sammelwerk
1
Language
All
English
German
12
Author
All
Bigné Alcañiz, J. Enrique
1
Brauneis, Sabrina
1
Diehl, Sandra
1
Koinig, Isabell
1
Rosengren, Sara
1
Terlutter, Ralf
1
Institution
All
Springer Fachmedien Wiesbaden
National Bureau of Economic Research
14
Peter Lang GmbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
American Marketing Association
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Academy of Advertising
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Centre for International Research on Communication and Information Technologies
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Erasmus Research Institute of Management
1
Forschungsgruppe Konsum und Verhalten
1
Harvard Graduate School of Business Administration
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <9, 2010, Madrid>
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Evolutionsökonomik
1
NetLibrary, Inc
1
New Mexico
1
more ...
less ...
Published in...
All
Forschungsgruppe Konsum und Verhalten
2
Research
2
Advances in advertising research
1
European Advertising Academy
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pharmaceutical
advertising
as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
2
The relationship of body weight and skepticism towards
advertising
Brauneis, Sabrina
-
2016
Persistent link: https://www.econbiz.de/10011504850
Saved in:
3
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->