//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Fachmedien Wiesbaden"
~language:"eng"
~subject:"Body-Mass-Index"
~subject:"Markenführung"
~subject:"Werbewirtschaft"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Body-Mass-Index
Markenführung
Werbewirtschaft
Advertising
9
Werbung
9
Consumer behaviour
3
Konsumentenverhalten
3
Internet marketing
2
Kommunikation
2
Online-Marketing
2
Social Web
2
Social web
2
Verbraucherverhalten
2
Advertising effects
1
Advertising media
1
Arzneimittelmarkt
1
Austria
1
Beziehungsmarketing
1
Body weight
1
Branchenentwicklung
1
Brand communication
1
Brand management
1
Brasilien
1
Brazil
1
Cognition
1
Cross-cultural marketing
1
Deutschland
1
Digitalisierung
1
Digitization
1
Germany
1
Interkulturelles Marketing
1
Kognition
1
Körpergewicht
1
Market research
1
Marketingmanagement
1
Marktforschung
1
Media mix
1
Mediamix-Strategie
1
Perception
1
Personality psychology
1
Persönlichkeitspsychologie
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Collection of articles of several authors
1
Hochschulschrift
1
Konferenzschrift
1
Sammelwerk
1
Thesis
1
Language
All
English
German
4
Author
All
Bigné Alcañiz, J. Enrique
1
Brauneis, Sabrina
1
Rosengren, Sara
1
Terlutter, Ralf
1
Institution
All
Springer Fachmedien Wiesbaden
National Bureau of Economic Research
4
American Marketing Association
2
AMA Winter Academic Conference <2021, Online>
1
American Academy of Advertising
1
Centre for International Research on Communication and Information Technologies
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Südafrika / Central Statistical Service
1
more ...
less ...
Published in...
All
Research
2
Advances in advertising research
1
European Advertising Academy
1
Forschungsgruppe Konsum und Verhalten
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relationship of body weight and skepticism towards
advertising
Brauneis, Sabrina
-
2016
Persistent link: https://www.econbiz.de/10011504850
Saved in:
2
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->