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~institution:"Springer Fachmedien Wiesbaden"
~language:"eng"
~subject:"Markenführung"
~subject:"Media mix"
~subject:"Werbewirtschaft"
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Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
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2018
Persistent link: https://www.econbiz.de/10011806568
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
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Rosengren, Sara
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ICORIA <17., 2018, Valencia>
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2019
Persistent link: https://www.econbiz.de/10011950106
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