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~institution:"Springer Fachmedien Wiesbaden"
~person:"Fairlie, Robert W."
~person:"Kleinaltenkamp, Michael"
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Fairlie, Robert W.
Kleinaltenkamp, Michael
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Marketing
-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
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2016
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7., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011482864
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