Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Fachmedien Wiesbaden"
~person:"Fantapié Altobelli, Claudia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Struktur des Baugewerbes i...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand management
1
Comparative advertising
1
Consumer goods marketing
1
Deutschland
1
Experiment
1
Germany
1
Konsumgütermarketing
1
Konsumgütermarkt
1
Markenführung
1
Market entry
1
Markteintritt
1
Markteintrittsstrategie
1
Structural equation model
1
Strukturgleichungsmodell
1
Vergleichende Werbung
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
1
Thesis
1
Language
All
German
1
Author
All
Fantapié Altobelli, Claudia
Pfannstiel, Mario A.
14
Heesen, Bernd
12
Burmann, Christoph
8
Heinemann, Gerrit
8
Ringlstetter, Max J.
8
Da-Cruz, Patrick
7
Mehlich, Harald
7
Nickenig, Karin
7
Becker, Wolfgang
5
Fleßa, Steffen
5
Heupel, Thomas
5
Sicherer, Klaus von
5
Stember, Jürgen
5
Focke, Axel
4
Jesgarzewski, Tim
4
Kollmann, Tobias
4
Kormann, Hermut
4
Kraft, Wolfgang W.
4
Lippold, Dirk
4
Matusiewicz, David
4
Müller-Jentsch, Walther
4
Pongratz, Philip
4
Radtke, Jörg
4
Rasche, Christoph
4
Rottke, Nico
4
Schmidt, Holger J.
4
Stache, Ulrich
4
Striegel, Andreas
4
Vogelgesang, Matthias
4
Zerfaß, Ansgar
4
Baumgarth, Carsten
3
Brandtweiner, Roman
3
Brösel, Gerrit
3
Deckert, Ronald
3
Everling, Oliver
3
Freidank, Carl-Christian
3
Förster, Sarah
3
Graewe, Daniel
3
Grundmann, Wolfgang
3
Hahn, Christopher
3
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
Helmut-Schmidt-Universität
7
Deutschland / Bundeswehr / Universität Hamburg
5
Hamburger Forum Medienökonomie
1
Uni-Taschenbücher GmbH
1
Published in...
All
Research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
-
2017
Persistent link: https://www.econbiz.de/10011570378
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
