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~institution:"Springer Fachmedien Wiesbaden"
~person:"Kuß, Alfred"
~person:"Raffée, Hans"
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Strategic
marketing
: market-oriented corporate and business unit planning
Tomczak, Torsten
;
Reinecke, Sven
;
Kuß, Alfred
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2018
Persistent link: https://www.econbiz.de/10011647946
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Marketing
-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
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Kleinaltenkamp, Michael
-
2016
-
7., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011482864
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