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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Design
United States
Werbung
Brand management
93
Markenführung
93
Markenpolitik
93
Deutschland
35
Germany
31
Markenimage
25
Brand image
19
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16
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Marke
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Bigné Alcañiz, J. Enrique
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Diehl, Nazim
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Springer Fachmedien Wiesbaden
International Water Management Institute (IWMI)
19
HAL
8
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7
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4
Österreichische Werbewissenschaftliche Gesellschaft
4
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3
American Marketing Association
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Mathematica Policy Research
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NetLibrary, Inc
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Princeton University Press
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Salomon Brothers Center for the Study of Financial Institutions
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
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Technische Universität Dresden
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Tilburg University, Center for Economic Research
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Universität <Mainz> / Lehrstuhl für Wirtschaftsinformatik und BWL
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Vancouver School of Economics
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8th Int. Conference onHuman-Computer Interaction (HCI'99)
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AMA Winter Academic Conference <2021, Online>
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Books on Demand GmbH <Norderstedt>
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ECONIS (ZBW)
4
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Revolutionizing workshops : supporting participants' creativity with persuasive technology
Jalowski, Max
-
2021
Persistent link: https://www.econbiz.de/10012428187
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2
The digital, the classic, the subtle, and the alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10012878635
Saved in:
3
Das Image im Aushandlungsprozess : Werbung von Versicherungsunternehmen im Kontext der Riester-Renten-Debatte
Diehl, Nazim
-
2019
Persistent link: https://www.econbiz.de/10012061778
Saved in:
4
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
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