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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Markenführung"
~subject:"Werbewirtschaft"
~type_genre:"Collection of articles of several authors"
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
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)
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ICORIA <17., 2018, Valencia>
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2019
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