This textbook deals with business criminal law from the perspective of Germany, Austria, Liechtenstein and Switzerland. It primarily addresses students in business and economics (master's programme) as well as business practitioners, but is also meant for lawyers and law students. As criminal...

Inhalt: Allgemeine Grundlagen des Marketings -- Marketing-Planung und Marketing-Forschung -- Marketing-Ziele -- Marketing-Strategie -- Marketing-Instrumente -- Entwicklung einer geschlossenen Marketing-Konzeption -- Marketing-Controlling -- Marketing-Organisation