Kundenwertzentriertes management : value-to-value - pricing - big data - controlling
Andreas Krämer, Thomas Burgartz
| Year of publication: |
[2022]
|
|---|---|
| Authors: | Krämer, Andreas ; Burgartz, Thomas |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Management | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenorientierung | Beziehungsmanagement |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | XIV, 382 Seiten Illustrationen 24 cm x 16.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-36412-0 ; 978-3-658-36413-7 |
| Other identifiers: | 10.1007/978-3-658-36413-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012693911