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Challenges in an age of dis-engagement
Zabkar, Vesna
(
ed.
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Eisend, Martin
(
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)
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ICORIA <15., 2016, Ljubljana>
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European Advertising Academy
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2017
Persistent link: https://www.econbiz.de/10011660479
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Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre
Eisend, Martin
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Kuß, Alfred
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2017
Persistent link: https://www.econbiz.de/10011533135
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Bridging the gap between advertising academia and practice
Christodoulides, George
(
ed.
);
Stathopoulou, Anastasia
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ed.
)
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ICORIA <14., 2015, London>
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2017
Persistent link: https://www.econbiz.de/10011515220
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Power to consumers
Cauberghe, Verolien
(
ed.
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Hudders, Liselot
(
ed.
); …
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ICORIA <16., 2017, Gent>
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2018
Persistent link: https://www.econbiz.de/10011917424
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The digital, the classic, the subtle, and the alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
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2016
Persistent link: https://www.econbiz.de/10012878635
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