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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela; Huber, Frank - 2000
Persistent link: https://www.econbiz.de/10001431447
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Der moderne Kunde - das PHANTOM : Kunden auf der Flucht: wie der Vertrieb auf ein radikal neues Kaufverhalten reagieren muss
Rainsberger, Livia - 2022
Persistent link: https://www.econbiz.de/10012671964
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Humanoid service robots : customer expectations and customer responses
Merkle, Moritz - 2021
Persistent link: https://www.econbiz.de/10012518172
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Providing a new perspective on understanding and measuring of customer inspiration
Stoll, Lisa - 2022
Persistent link: https://www.econbiz.de/10012630765
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Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad (ed.); Borchers, Nils S. (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012695685
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The impact of the digital consumer's emotional intelligence in relation to the moral values promoted in E-Business
Bucur-Teodorescu, Ioana - 2021
Persistent link: https://www.econbiz.de/10012415980
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Eigensinnige und unorthodoxe Vordenker für eine Kritische Konsumtheorie : Beiträge aus Wirtschafts- und Sozialwissenschaften
Piorkowsky, Michael-Burkhard (ed.); Kollmann, Karl (ed.) - 2021
Persistent link: https://www.econbiz.de/10012255610
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Sustainability and the occupant : the effects of mindfulness and environmental attitudes on real estate user behaviors
Seyler, Nicolas J. - 2020
Persistent link: https://www.econbiz.de/10012055912
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Brand choice and loyalty : evidence from Swiss car registration microdata
Meier, Beat - 2020
Persistent link: https://www.econbiz.de/10012104069