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Springer Fachmedien Wiesbaden
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Kartellrecht in der Unternehmenspraxis : was Unternehmer und Manager wissen müssen
Kapp, Thomas
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2018
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3., überarbarbeitete Auflage
Persistent link: https://www.econbiz.de/10011739933
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Einfluss von Retailer Brands auf das Image von Private Label Brands : eine experimentelle Analyse im Online-Fashionhandel
Abraham, Eike Jonas
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2020
Persistent link: https://www.econbiz.de/10012271361
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Markenartikel und Handelsmarken in der Konsumgüterindustrie : das Spannungsverhältnis von Marken und Handelsmarken im deutschen Lebensmittelhandel
Unkel, Michael
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2020
Persistent link: https://www.econbiz.de/10012261435
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Wirkung von Private Label Brands auf Retailer Brands : Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel
Horstmann, Florian
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2017
Persistent link: https://www.econbiz.de/10011655275
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Mehrstufige Eigenmarken : eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen
Noormann, Philipp
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2017
Persistent link: https://www.econbiz.de/10011556000
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Die Store Brand : Einkaufsstätten als Marken verstehen, aufbauen und steuern
Redler, Jörn
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2018
Persistent link: https://www.econbiz.de/10011730912
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7
Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
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2019
Persistent link: https://www.econbiz.de/10011980068
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Enforcing and trading patents : evidence for Europe
Gäßler, Fabian
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2016
Persistent link: https://www.econbiz.de/10011436554
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Patentpools : Eigenschaften, Motive und Implikationen
Müller, Elisabeth
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2015
Persistent link: https://www.econbiz.de/10011285481
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