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Die haptische Gestaltung von Direct Mailings : dargestellt am Beispiel der Papierbeschaffenheit von Anschreiben und Kuvert
Barkhof, Andrea
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2016
Persistent link: https://www.econbiz.de/10011414829
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Rückkehrintention und erfolgreiche Spenderrückgewinnung : Konzeption und empirische Befunde
Parwoll, Moritz
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2016
Persistent link: https://www.econbiz.de/10011503574
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