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~institution:"Springer International Publishing"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
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1
Market entry in China : case studies on strategy,
marketing
, and branding
Prange, Christiane
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011473412
Saved in:
2
Global business strategies in crisis : strategic thinking and development
Hacıoğlu, Ümit
(
ed.
);
Dinçer, Hasan
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011578863
Saved in:
3
The customer is NOT always right?
Marketing
orientations in a dynamic business world : proceedings of the 2011 World
Marketing
Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L.
(
ed.
)
-
World Marketing Congress <15., 2011, Reims>
-
2017
Persistent link: https://www.econbiz.de/10011597001
Saved in:
4
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
Dwivedi, Yogesh Kumar
(
ed.
);
Rana, Nripendra P.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011780130
Saved in:
5
Tourist behavior : an experiential perspective
Kozak, Metin
(
ed.
);
Kozak, Nazmi
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011823134
Saved in:
6
Management and
marketing
of wine tourism business : theory, practice, and cases
Sigala, Marianna
(
ed.
);
Robinson, Richard N. S.
(
ed.
)
-
2019
-
1st edition 2018
Persistent link: https://www.econbiz.de/10011918703
Saved in:
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