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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - 2016
Persistent link: https://www.econbiz.de/10014011166
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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira; Dwivedi, Yogesh Kumar; Slade, Emma L.; … - 2017
Persistent link: https://www.econbiz.de/10014013052
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Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver (ed.) - 2016
Persistent link: https://www.econbiz.de/10011384197
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016
Persistent link: https://www.econbiz.de/10011484549
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Supply chain finance : integrating operations and finance in global supply chains
Zhao, Lima; Huchzermeier, Arnd - 2018
Persistent link: https://www.econbiz.de/10011823000
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Social media management : technologies and strategies for creating business value
Looy, Amy van - 2016
Persistent link: https://www.econbiz.de/10011344736
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Strategy is digital : how companies can use big data in the value chain
Cordon, Carlos; Garcia-Milà, Pau; Ferreiro Vilarino, Teresa - 2016
Persistent link: https://www.econbiz.de/10011484520
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Integrity in the business panorama : models of European best-practices
Văduva, Sebastian; Alistar, Victor T.; Thomas, Andrew R.; … - 2016
Persistent link: https://www.econbiz.de/10011521288
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Shaping the digital enterprise : trends and use cases in digital innovation and transformation
Oswald, Gerhard (ed.); Kleinemeier, Michael (ed.) - 2017
Persistent link: https://www.econbiz.de/10011523363
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Corporate social responsibility and discrimination : gender bias in personnel selection
Keinert-Kisin, Christina - 2016
Persistent link: https://www.econbiz.de/10011472789