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Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit - 2016
Persistent link: https://www.econbiz.de/10014012237
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Entrepreneurial universities : exploring the academic and innovative dimensions of entrepreneurship in higher education
Peris-Ortiz, Marta (ed.); Gómez, Jaime Alonso (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011578811
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Economic insights on higher education policy in Ireland : evidence from a public system
Cullinan, John (ed.); Flannery, Darragh (ed.) - 2017
Persistent link: https://www.econbiz.de/10012156040
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Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga - 2018
Persistent link: https://www.econbiz.de/10011812938
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Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane (ed.) - 2016
Persistent link: https://www.econbiz.de/10011473412
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The new luxury experience : creating the ultimate customer experience
Batat, Wided - 2019
Persistent link: https://www.econbiz.de/10011931268
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Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena - 2018
Persistent link: https://www.econbiz.de/10014013713
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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - 2016
Persistent link: https://www.econbiz.de/10014011166
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Global marketing strategy : an executive digest
Schlegelmilch, Bodo B. - 2016
Persistent link: https://www.econbiz.de/10014011549
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Mind genomics : a guide to data-driven marketing strategy
Milutinović, Veljko; Salom, Jakob - 2016
information into actionable steps that will increase the products sales, or increase the number of interested students for a new …
Persistent link: https://www.econbiz.de/10012398177