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Mind genomics : a guide to data-driven marketing strategy

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Foreword by Howard Moskowitz -- Preface -- Contents -- About the Authors -- About Howard Moskowitz -- Introduction -- 1 Introduction to Basic Concepts of Mind Genomics -- Abstract -- 1.1 Phases of Mind Genomics -- 1.1.1 Phase #1: Building of the MicroScience (Stage #1) -- 1.1.2 Phase #1: Polling...

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