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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira; Dwivedi, Yogesh Kumar; Slade, Emma L.; … - 2017
Persistent link: https://www.econbiz.de/10014013052
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016
Persistent link: https://www.econbiz.de/10011484549
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Revenue management in manufacturing : state of the art, application and profit impact in the process industry
Zatta, Danilo - 2016
Persistent link: https://www.econbiz.de/10011484565
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Mind genomics : a guide to data-driven marketing strategy
Milutinović, Veljko; Salom, Jakob - 2016
Persistent link: https://www.econbiz.de/10011520759
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Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment
Nestorović, Čedomir - 2016
Persistent link: https://www.econbiz.de/10011520774
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New luxury management : creating and managing sustainable value across the organization
Rigaud-Lacresse, Emmanuelle (ed.); Pini, Fabrizio Maria (ed.) - 2017
Persistent link: https://www.econbiz.de/10011523407
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Supply chain finance : integrating operations and finance in global supply chains
Zhao, Lima; Huchzermeier, Arnd - 2018
Persistent link: https://www.econbiz.de/10011823000
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The design imperative : the art and science of design management
Chen, Steven - 2019
Persistent link: https://www.econbiz.de/10011867642
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Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga - 2018
Persistent link: https://www.econbiz.de/10011812938
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The new luxury experience : creating the ultimate customer experience
Batat, Wided - 2019
Persistent link: https://www.econbiz.de/10011931268