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Springer International Publishing
Springer Fachmedien Wiesbaden
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Gesellschaft zur Erforschung des Markenwesens
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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ECONIS (ZBW)
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Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga
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2018
Persistent link: https://www.econbiz.de/10011812938
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Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane
(
ed.
)
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2016
Persistent link: https://www.econbiz.de/10011473412
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The new luxury experience : creating the ultimate customer experience
Batat, Wided
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2019
Persistent link: https://www.econbiz.de/10011931268
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4
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena
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2018
Persistent link: https://www.econbiz.de/10014013713
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5
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
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2016
Persistent link: https://www.econbiz.de/10014012237
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6
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
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7
Global marketing strategy : an executive digest
Schlegelmilch, Bodo B.
-
2016
Persistent link: https://www.econbiz.de/10014011549
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8
Inter-organizational culture : linking relationship marketing with organizational behavior
Larentis, Fabiano
;
Antonello, Claudia Simone
;
Slongo, …
-
2019
Persistent link: https://www.econbiz.de/10011973985
Saved in:
9
The marketing challenge for industrial companies : advanced concepts and practices
Saavedra, Claudio A.
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2016
Persistent link: https://www.econbiz.de/10014011836
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