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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - 2016
Persistent link: https://www.econbiz.de/10014011166
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Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver (ed.) - 2016
Persistent link: https://www.econbiz.de/10011384197
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016
Persistent link: https://www.econbiz.de/10011484549
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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira; Dwivedi, Yogesh Kumar; Slade, Emma L.; … - 2017
Persistent link: https://www.econbiz.de/10014013052
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Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane (ed.) - 2016
Persistent link: https://www.econbiz.de/10011473412
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Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena - 2018
Persistent link: https://www.econbiz.de/10014013713
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Global marketing strategy : an executive digest
Schlegelmilch, Bodo B. - 2016
Persistent link: https://www.econbiz.de/10014011549
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Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga - 2018
Persistent link: https://www.econbiz.de/10011812938
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The new luxury experience : creating the ultimate customer experience
Batat, Wided - 2019
Persistent link: https://www.econbiz.de/10011931268
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Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit - 2016
Persistent link: https://www.econbiz.de/10014012237