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The design imperative : the art and science of design management
Chen, Steven - 2019
Persistent link: https://www.econbiz.de/10011867642
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Handbook of market research
Homburg, Christian (ed.); Klarmann, Martin (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10011782292
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Luxury tourism : market trends, changing paradigms, and best practices
Conrady, Roland (ed.); Ruetz, David (ed.);  … - 2020
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It...
Persistent link: https://www.econbiz.de/10012405389
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˜Theœ customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L. (ed.) - World Marketing Congress <15., 2011, Reims> - 2017
Persistent link: https://www.econbiz.de/10011597001
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Competence management and competitive product development : concept and implications for Practice
Chursin, Alexander; Tyulin, Andrey - 2018
Persistent link: https://www.econbiz.de/10011811583
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Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga - 2018
Persistent link: https://www.econbiz.de/10011812938