//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer International Publishing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The marketing effectiveness of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
4
Social Web
4
Social web
4
Internet marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Social Media
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
Bekleidungsindustrie
1
Betriebliche Wertschöpfung
1
Brand management
1
Business model
1
Clothing industry
1
Competitive advantage
1
Computer operations
1
Computerunterstützte Kommunikation
1
Customer retention
1
Electronic Commerce
1
Erfolgsfaktor
1
Geschäftsmodell
1
Hass
1
Information management
1
Informationsmanagement
1
Italien
1
Italy
1
Kommunikation
1
Kundenbindung
1
Lieferkette
1
Marke
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Mobile Marketing
1
Mobile marketing
1
Motivation
1
Mund-zu-Mund-Werbung
1
Product design
1
Produktempfehlung
1
Produktgestaltung
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Book / Working Paper
7
Type of publication (narrower categories)
All
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Conference proceedings
1
Konferenzschrift
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
7
Author
All
Dwivedi, Yogesh Kumar
2
Aguilar-Illescas, Rocio
1
Anaya-Sánchez, Rafael
1
Bandinelli, Romeo
1
Busch, Oliver
1
Ismagilova, Elvira
1
Kucuk, S. Umit
1
Kumar, Vinod
1
Looy, Amy van
1
Martínez-López, Francisco J.
1
Molinillo, Sebastián
1
Rinaldi, Rinaldo
1
Shareef, Mahmud Akhter
1
Slade, Emma L.
1
Williams, Michael D.
1
more ...
less ...
Institution
All
Springer International Publishing
Springer Fachmedien Wiesbaden
145
IGI Global
130
National Bureau of Economic Research
87
Books on Demand GmbH <Norderstedt>
22
De Gruyter Oldenbourg
21
Information Resources Management Association
19
American Marketing Association
16
OECD
15
Nomos Verlagsgesellschaft
14
Haufe-Lexware GmbH & Co. KG
13
Springer Gabler <Firma>
13
Springer-Verlag GmbH
11
Universität Mannheim
11
Verlag Dr. Kovač
10
Deutscher Dialogmarketing Verband
9
Technische Universität Dresden
9
World Bank Group
9
Edward Elgar Publishing
8
MITP Verlags-GmbH & Co. KG
8
Organisation for Economic Co-operation and Development
8
epubli GmbH
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Friedrich-Schiller-Universität Jena
7
Wiley-VCH
7
World Bank
7
International Labour Organization (ILO), United Nations
6
Peter Lang GmbH
6
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
6
Matthaes Verlag GmbH
5
Shaker Verlag
5
Technische Universität Braunschweig
5
UVK Verlagsgesellschaft mbH
5
World Tourism Organization
5
Campus Verlag
4
Deutscher Hotel- und Gaststättenverband
4
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
4
International Labour Office
4
Leuphana Universität Lüneburg
4
Redline Verlag
4
more ...
less ...
Published in...
All
Business/Economics
1
Lecture notes in electrical engineering : LNEE
1
Management for professionals
1
Palgrave pivot
1
Progress in IS
1
Springer / Business/Economics
1
Springer briefs in business
1
Springer texts in business and economics
1
SpringerBriefs in Business
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
2
Electronic word of mouth (
eWOM
) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
Saved in:
3
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
4
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Rinaldi, Rinaldo
(
ed.
);
Bandinelli, Romeo
(
ed.
)
-
IT4Fashion <6., 2016, Florenz>
-
2017
Persistent link: https://www.econbiz.de/10011619353
Saved in:
5
Social media management : technologies and strategies for creating business value
Looy, Amy van
-
2016
Persistent link: https://www.econbiz.de/10011344736
Saved in:
6
Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011384197
Saved in:
7
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
-
2016
Persistent link: https://www.econbiz.de/10014012237
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->