The marketing effectiveness of social media in the hotel industry : a comparison of Facebook and Twitter
Year of publication: |
2015
|
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Authors: | Leung, Xi Y. ; Bai, Billy ; Stahura, Kurt A. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 39.2015, 2, p. 147-169
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Subject: | attitude-toward-the-ad | attitude-toward-social-media-page | eWOM | marketing effectiveness | social media experience | Social Web | Social web | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
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