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ECONIS (ZBW)
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Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver
(
ed.
)
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2016
Persistent link: https://www.econbiz.de/10011384197
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2
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
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2016
Persistent link: https://www.econbiz.de/10011484549
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3
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
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2016
Persistent link: https://www.econbiz.de/10014011166
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Advanced planning and scheduling in manufacturing and supply chains
Mauergauz, Yuri
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2016
Persistent link: https://www.econbiz.de/10011473418
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Multiple criteria decision making : applications in management and engineering
Zopounidis, Constantin
(
ed.
);
Doumpos, Michael
(
ed.
)
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2017
Persistent link: https://www.econbiz.de/10011521353
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6
Strategic approach in multi-criteria decision making : a practical guide for complex scenarios
Munier, Nolberto
;
Hontoria, Eloy
;
Jimenez-Sáez, Fernando
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2019
Persistent link: https://www.econbiz.de/10011956343
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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
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2017
Persistent link: https://www.econbiz.de/10014013052
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