A literature survey on the usage of fuzzy MCDM methods for digital marketing
Year of publication: |
c 2016
|
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Authors: | Kahraman, Cengiz ; Yazıcı, İbrahim ; Karaşan, Ali |
Published in: |
Fuzzy optimization and multi-criteria decision making in digital marketing. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8808-7. - 2016, p. 1-19
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Subject: | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Fuzzy-Set-Theorie | Fuzzy sets | Online-Marketing | Internet marketing |
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