Similar Search Results

Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions

Ismagilova, Elvira; Dwivedi, Yogesh Kumar; Slade, Emma L.; … - 2017

Persistent link: https://www.econbiz.de/10014013052

Mobile marketing channel : online consumer behavior

Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016

Persistent link: https://www.econbiz.de/10011484549

Methods of economic research : craftsmanship and credibility in applied microeconomics

Grant, Darren - 2018

Persistent link: https://www.econbiz.de/10011918277

Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time

Busch, Oliver (ed.) - 2016

Persistent link: https://www.econbiz.de/10011384197

Online brand communities : using the social web for branding and marketing

Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - 2016

Persistent link: https://www.econbiz.de/10014011166

Mind genomics : a guide to data-driven marketing strategy

Milutinović, Veljko; Salom, Jakob - 2016

In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them...