Factors influencing Generation Y consumers' perceptions of eWOM credibility : a study of the fast-food industry
Roy Malon Shamhuyenhanzva, Estelle van Tonder, Mornay Roberts-Lombard and David Hemsworth
| Year of publication: |
September 2016
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|---|---|
| Authors: | Shamhuyenhanzva, Roy Malon ; Van Tonder, Estelle ; Roberts-Lombard, Mornay ; Hemsworth, David |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 26.2016, 4, p. 435-455
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| Subject: | Authority | eWOM credibility | homophily | interestingness | source trustworthiness | Glaubwürdigkeit | Credibility | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Schnellgastronomie | Fast-food industry | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2016.1170065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011594197