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Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit - 2016
Persistent link: https://www.econbiz.de/10014012237
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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - 2016
Persistent link: https://www.econbiz.de/10014011166
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Global marketing strategy : an executive digest
Schlegelmilch, Bodo B. - 2016
Persistent link: https://www.econbiz.de/10014011549
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016
Persistent link: https://www.econbiz.de/10011484549
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Social media management : technologies and strategies for creating business value
Looy, Amy van - 2016
Persistent link: https://www.econbiz.de/10011344736
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Rinaldi, Rinaldo (ed.); Bandinelli, Romeo (ed.) - IT4Fashion <6., 2016, Florenz> - 2017
Persistent link: https://www.econbiz.de/10011619353
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Corporate social responsibility in Sub-Saharan Africa : sustainable developments in its embryonic form
Vertigans, Stephen (ed.); Idowu, Samuel O. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011430445
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Social responsibility education across Europe : a comparative approach
Turker, Duygu (ed.); Ceren, Altuntaş Vural (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011430447
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Key initiatives in corporate social responsibility : global dimension of CSR in corporate entities
Idowu, Samuel O. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011375460
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Cultural roots of sustainable management : practical wisdom and corporate social responsibility
Habisch, André (ed.); Schmidpeter, René (ed.) - 2016
Persistent link: https://www.econbiz.de/10011472738