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ECONIS (ZBW)
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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
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2
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
Saved in:
3
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
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2016
Persistent link: https://www.econbiz.de/10011484549
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4
Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver
(
ed.
)
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2016
Persistent link: https://www.econbiz.de/10011384197
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5
Social media management : technologies and strategies for creating business value
Looy, Amy van
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2016
Persistent link: https://www.econbiz.de/10011344736
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6
Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane
(
ed.
)
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2016
Persistent link: https://www.econbiz.de/10011473412
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7
International marketing strategy : the country of origin effect on decision-making in practice
Pegan, Giovanna
;
Vianelli, Donata
;
De Luca, Patrizia
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2020
Persistent link: https://www.econbiz.de/10012125363
Saved in:
8
Global marketing strategy : an executive digest
Schlegelmilch, Bodo B.
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2016
Persistent link: https://www.econbiz.de/10014011549
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9
The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L.
(
ed.
)
-
World Marketing Congress <15., 2011, Reims>
-
2017
Persistent link: https://www.econbiz.de/10011597001
Saved in:
10
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
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2016
Persistent link: https://www.econbiz.de/10014012237
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