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Verbraucherverhalten
6
Consumer behaviour
5
Electronic Commerce
5
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5
Marketing
5
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4
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4
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Dwivedi, Yogesh Kumar
3
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2
Glass, Victor
2
Milutinović, Veljko
2
Parcu, Pier Luigi
2
Salom, Jakob
2
Shareef, Mahmud Akhter
2
Slade, Emma L.
2
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1
Anaya-Sánchez, Rafael
1
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1
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1
Batat, Wided
1
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1
Busch, Oliver
1
Chimhundu, Ranga
1
Clement, Marc
1
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1
Gómez Uranga, Mikel
1
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1
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1
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1
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1
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Wals, Philippe de
1
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1
Young, Brian M.
1
Zabala-Iturriagagoitia, Jon Mikel
1
Zokaityte, Asta
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Springer International Publishing
National Bureau of Economic Research
682
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392
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282
OECD
140
Verlag Dr. Kovač
54
Organisation for Economic Co-operation and Development
53
Books on Demand GmbH <Norderstedt>
46
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44
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41
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epubli GmbH
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15
Peter Lang GmbH
15
RWTH Aachen
15
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14
Österreichisches Institut für Wirtschaftsforschung
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Management for professionals
4
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3
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2
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1
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1
Lecture notes in electrical engineering : LNEE
1
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ECONIS (ZBW)
23
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
2
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
3
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
-
2016
Persistent link: https://www.econbiz.de/10014012237
Saved in:
4
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Rinaldi, Rinaldo
(
ed.
);
Bandinelli, Romeo
(
ed.
)
-
IT4Fashion <6., 2016, Florenz>
-
2017
Persistent link: https://www.econbiz.de/10011619353
Saved in:
5
Social media management : technologies and strategies for creating business value
Looy, Amy van
-
2016
Persistent link: https://www.econbiz.de/10011344736
Saved in:
6
Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011384197
Saved in:
7
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
Saved in:
8
The contribution of the postal and delivery sector : between e-commerce and e-substitution
Parcu, Pier Luigi
(
ed.
);
Brennan, Timothy John
(
ed.
); …
-
Conference on Postal and Delivery Economics <25., 2017, …
-
2018
-
1st edition 2018
Persistent link: https://www.econbiz.de/10011786464
Saved in:
9
Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011473412
Saved in:
10
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena
-
2018
Persistent link: https://www.econbiz.de/10014013713
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