In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them...

Foreword by Howard Moskowitz -- Preface -- Contents -- About the Authors -- About Howard Moskowitz -- Introduction -- 1 Introduction to Basic Concepts of Mind Genomics -- Abstract -- 1.1 Phases of Mind Genomics -- 1.1.1 Phase #1: Building of the MicroScience (Stage #1) -- 1.1.2 Phase #1: Polling...

This book presents a comprehensive introduction to Integrated Business Planning (IBP), building on practitioner’s experience and showcasing the value gains when moving from disconnected planning to IBP. It also proposes a road map for the transformation of planning, including technological...