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Verbraucherverhalten
6
Consumer behaviour
5
Electronic Commerce
5
Konsumentenverhalten
5
E-commerce
4
Marketing
4
Social Web
4
Social web
4
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Welt
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Linear regression
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Lineare Regression
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Multinationales Unternehmen
2
Neuromarketing
2
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2
Strategisches Management
2
Transnational corporation
2
Web 2.0 technologies
2
Web 2.0-Technologien
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Zielgruppe
2
Bekleidungsindustrie
1
Betriebliche Wertschöpfung
1
Bildungsniveau
1
Branchenentwicklung
1
Brand management
1
Canada
1
Clothing industry
1
Competitive advantage
1
Computerunterstützte Kommunikation
1
Corporate group
1
Customer retention
1
Digitalisierung
1
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1
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Dwivedi, Yogesh Kumar
3
Milutinović, Veljko
2
Salom, Jakob
2
Shareef, Mahmud Akhter
2
Slade, Emma L.
2
Aguilar-Illescas, Rocio
1
Anaya-Sánchez, Rafael
1
Bandinelli, Romeo
1
Barrutia, Jon
1
Brennan, Timothy John
1
Clemons, Eric K.
1
Clément, Marc
1
Glass, Victor
1
Gómez Uranga, Mikel
1
Ismagilova, Elvira
1
Kozak, Metin
1
Kozak, Nazmi
1
Kucuk, S. Umit
1
Kumar, Vinod
1
Lal, Banita
1
Le Bodo, Yann
1
Looy, Amy van
1
Martínez-López, Francisco J.
1
Molinillo, Sebastián
1
Paquette, Marie-Claude
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Parcu, Pier Luigi
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Rana, Nripendra P.
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Rinaldi, Rinaldo
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Simintiras, Antonis C.
1
Wals, Philippe de
1
Williams, Michael D.
1
Young, Brian M.
1
Zabala-Iturriagagoitia, Jon Mikel
1
Zokaityte, Asta
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Springer International Publishing
National Bureau of Economic Research
630
IGI Global
269
Springer Fachmedien Wiesbaden
257
OECD
138
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
74
Organisation for Economic Co-operation and Development
47
American Marketing Association
43
Verlag Dr. Kovač
42
World Bank Group
39
Edward Elgar Publishing
38
Europäische Kommission
38
Nomos Verlagsgesellschaft
37
Books on Demand GmbH <Norderstedt>
34
Information Resources Management Association
32
International Energy Agency
31
European Association of Agricultural Economists - EAAE
29
Institut für Demoskopie Allensbach
26
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26
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25
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24
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21
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19
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19
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16
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14
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14
NET Institute
13
Österreichisches Institut für Wirtschaftsforschung
13
Christian-Albrechts-Universität zu Kiel
12
Competence Center E-Commerce <Bochum>
12
International Telecommunications Society
12
Technische Universität Dresden
12
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SpringerBriefs in Business
3
Advances in theory and practice of emerging markets
1
Business/Economics
1
Lecture notes in electrical engineering : LNEE
1
Palgrave pivot
1
Progress in IS
1
Springer / Business/Economics
1
Springer briefs in business
1
Springer eBook Collection / Business and Management
1
Springer texts in business and economics
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ECONIS (ZBW)
16
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1
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
2
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
-
2016
Persistent link: https://www.econbiz.de/10014012237
Saved in:
3
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
Saved in:
4
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Rinaldi, Rinaldo
(
ed.
);
Bandinelli, Romeo
(
ed.
)
-
IT4Fashion <6., 2016, Florenz>
-
2017
Persistent link: https://www.econbiz.de/10011619353
Saved in:
5
Social media management : technologies and strategies for creating business value
Looy, Amy van
-
2016
Persistent link: https://www.econbiz.de/10011344736
Saved in:
6
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
7
Dynamics of big internet industry groups and future trends : a view from epigenetic economics
Gómez Uranga, Mikel
(
ed.
); …
-
2016
-
1st ed. 2016
Persistent link: https://www.econbiz.de/10011483842
Saved in:
8
New patterns of power and profit : a strategist's guide to competitive advantage in the age of digital transformation
Clemons, Eric K.
-
2019
Persistent link: https://www.econbiz.de/10011932368
Saved in:
9
New business and regulatory strategies in the postal sector
Parcu, Pier Luigi
(
ed.
);
Brennan, Timothy John
(
ed.
); …
-
Conference on Postal and Delivery Economics <26., 2018, …
-
2018
Persistent link: https://www.econbiz.de/10011953867
Saved in:
10
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
Dwivedi, Yogesh Kumar
(
ed.
);
Rana, Nripendra P.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011780130
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