Social commerce : consumer behaviour in online environments
Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding, editors
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Boardman, Rosy (ed.) ; Blazquez Cano, Marta (ed.) ; Henninger, Claudia E. (ed.) ; Ryding, Daniella (ed.) |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Electronic Commerce | E-commerce | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxi, 277 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-030-03616-4 ; =9783030036171 |
| Other identifiers: | 10.1007/978-3-030-03617-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011973977