Similar Search Results

Brand hate : navigating consumer negativity in the digital world

Kucuk, S. Umit - 2016

Persistent link: https://www.econbiz.de/10014012237

The new luxury experience : creating the ultimate customer experience

Batat, Wided - 2019

Persistent link: https://www.econbiz.de/10011931268

Online brand communities : using the social web for branding and marketing

Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - 2016

Persistent link: https://www.econbiz.de/10014011166

Global marketing strategy : an executive digest

Schlegelmilch, Bodo B. - 2016

Persistent link: https://www.econbiz.de/10014011549

Marketing food brands : private label versus manufacturer brands in the consumer goods industry

Chimhundu, Ranga - 2018

Persistent link: https://www.econbiz.de/10011812938

Market entry in China : case studies on strategy, marketing, and branding

Prange, Christiane (ed.) - 2016

Persistent link: https://www.econbiz.de/10011473412

Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands

Blomstrom, Duena - 2018

Persistent link: https://www.econbiz.de/10014013713

Redemptive leadership : offering second chances as a value-added management practice

Bucci, Joseph J. - 2016

Persistent link: https://www.econbiz.de/10011520717

Bank CEOs : characteristics, compensation policies, and impacts on bank performance

Curi, Claudia; Murgia, Maurizio - 2018 - 1st edition 2018

This book thoroughly explores the characteristics and importance of bank CEOs against the backdrop of growing awareness of the social implications of CEO behavior for the performance and stability of the financial and economic system. After an introductory section on the relevance of CEOs in the...

Persistent link: https://www.econbiz.de/10011867887

New luxury management : creating and managing sustainable value across the organization

Rigaud-Lacresse, Emmanuelle (ed.); Pini, Fabrizio Maria (ed.) - 2017

Persistent link: https://www.econbiz.de/10011523407