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ECONIS (ZBW)
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
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2
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
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2016
Persistent link: https://www.econbiz.de/10014011166
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3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Rinaldi, Rinaldo
(
ed.
);
Bandinelli, Romeo
(
ed.
)
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IT4Fashion <6., 2016, Florenz>
-
2017
Persistent link: https://www.econbiz.de/10011619353
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Social media management : technologies and strategies for creating business value
Looy, Amy van
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2016
Persistent link: https://www.econbiz.de/10011344736
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5
Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver
(
ed.
)
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2016
Persistent link: https://www.econbiz.de/10011384197
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6
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
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Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
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2016
Persistent link: https://www.econbiz.de/10014012237
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The marketing challenge for industrial companies : advanced concepts and practices
Saavedra, Claudio A.
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2016
Persistent link: https://www.econbiz.de/10014011836
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9
Inter-organizational culture : linking relationship marketing with organizational behavior
Larentis, Fabiano
;
Antonello, Claudia Simone
;
Slongo, …
-
2019
Persistent link: https://www.econbiz.de/10011973985
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