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Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016

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Mind genomics : a guide to data-driven marketing strategy

Milutinović, Veljko; Salom, Jakob - 2016

In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them...

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Financial literacy education : edu-regulating our saving and spending habits

Zokaityte, Asta - 2017

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Taxing soda for public health : a Canadian perspective

Le Bodo, Yann; Paquette, Marie-Claude; Wals, Philippe de - 2016 - 1st ed. 2016

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Consumer psychology : a life span developmental approach

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Brand hate : navigating consumer negativity in the digital world

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Tourist behavior : an experiential perspective

Kozak, Metin (ed.); Kozak, Nazmi (ed.) - 2018

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Mind genomics : a guide to data-driven marketing strategy

Milutinović, Veljko; Salom, Jakob - 2016

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The economics of emergency food aid provision : a financial, social and cultural perspective

Caraher, Martin; Furey, Sinead - 2018 - 1st edition 2018

This short book reviews the provision of food bank and other emergency food aid provision with a specific focus on the … UK, whilst drawing lessons from North America, Brazil and Europe. The authors look at the historical positioning of food … aid and the growth of the food aid sector in the UK following the period of austerity 2007-2012, before addressing the …

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Regulating and managing food safety in the EU : a legal-economic perspective

Bremmers, Harry J. (ed.); Purnhagen, Kai (ed.) - 2018

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