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Marketing, Rhetoric and Control : The Magical Foundations of Marketing Theory
Miles, Christopher - 2018 - 1st edition.
Persistent link: https://www.econbiz.de/10013180518
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Neuromarketing in India : understanding the Indian consumer
Dutta, Tanusree; Mandal, Manas Kumar - 2018 - First edition.
chapter 1 Introduction -- chapter 2 Mapping the brain -- chapter 3 Neuromarketing: an emerging interdisciplinary science -- chapter 4 The Indian market and the Indian consumer -- chapter 5 Risk analysis and future implication.
Persistent link: https://www.econbiz.de/10013180366
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Taste, Consumption and Markets : An Interdisciplinary Volume
Arsel, Zeynep (ed.); Bean, Jonathan (ed.) - 2018 - First edition.
Persistent link: https://www.econbiz.de/10013180419
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Gifts, Romance, and Consumer Culture
Minowa, Yuko (ed.); Belk, Russell W. (ed.) - 2018 - First edition.
Persistent link: https://www.econbiz.de/10013180487