Marketing, Rhetoric and Control : The Magical Foundations of Marketing Theory
by Christopher Miles.
| Year of publication: |
2018 ; 1st edition.
|
|---|---|
| Authors: | Miles, Christopher |
| Institutions: | Taylor and Francis (contributor) |
| Publisher: |
Boca Raton, FL : Routledge, an imprint of Taylor and Francis, |
| Subject: | Marketingtheorie | Marketing theory | Rhetorik | Rhetoric | Marketing | Psychologie | Verbraucherverhalten | Werbesprache |
| Extent: | 1 online resource (224 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. |
| ISBN: | 978-1-315-61898-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180518