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~institution:"Technische Universität Dresden"
~institution:"Universität Mannheim"
~person:"Bohrer, Laura"
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Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
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2013
Persistent link: https://www.econbiz.de/10010253677
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