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Country and Consumer Segmentation : Multi-Level Latent Class Analysis of Financial Product Ownership

Bijmolt, T.H.A.; Paas, L.J.; Vermunt, J.K. - Tilburg University, Center for Economic Research - 2003

The financial services sector has internationalized over the last few decades.Important differences and similarities in financial behavior can be anticipated between both consumers within a particular country and those living in different countries.For companies in this market, the appropriate...

Persistent link: https://www.econbiz.de/10011092724

Adaptive Multidimensional Scaling : The Spatial Representation of Brand Consideration and Dissimilarity Judgments

Bijmolt, T.H.A.; Wedel, M.; DeSarbo, W.S. - Tilburg University, Center for Economic Research - 2002

We propose Adaptive Multidimensional Scaling (AMDS) for simultaneously deriving a brand map and market segments using consumer data on cognitive decision sets and brand dissimilarities.In AMDS, the judgment task is adapted to the individual respondent: dissimilarity judgments are collected only...

Persistent link: https://www.econbiz.de/10011091009

Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles

Verboven, F.L. - Tilburg University, Center for Economic Research - 1996

Persistent link: https://www.econbiz.de/10011091787

Extending dynamic segmentation with lead generation : A latent class Markov analysis of financial product portfolios

Paas, L.J.; Bijmolt, T.H.A.; Vermunt, J.K. - Tilburg University, Center for Economic Research - 2004

A recent development in marketing research concerns the incorporation of dynamics in consumer segmentation.This paper extends the latent class Markov model, a suitable technique for conducting dynamic segmentation, in order to facilitate lead generation.We demonstrate the application of the...

Persistent link: https://www.econbiz.de/10011091936

Strategic advertising and pricing with sequential Buyer search

Stahl, D.O. - Tilburg University, Center for Economic Research - 1991

Persistent link: https://www.econbiz.de/10011092873

Socially Optimal Mechanisms

Onderstal, A.M. - Tilburg University, Center for Economic Research - 2002

Persistent link: https://www.econbiz.de/10011091049

Campaign Advertising and Voter Welfare

Prat, A. - Tilburg University, Center for Economic Research - 1997

This paper investigates the role of campaign advertising and the opportunity of legal restrictions on it. An electoral … receive on non-directly informative advertising. This paper shows that: (1) A separating equilibrium exists in which the group … rational, a ban on campaign advertising can be welfare-improving; and (3) Split contributions may arise in equilibrium (and …

Persistent link: https://www.econbiz.de/10011091643

Consumers and Experts : An Econometric Analysis of the Demand for Water Heaters

van soest, arthur; Bartels, R.; Fiebig, D.G. - Tilburg University, Center for Economic Research - 2003

Consumers can accumulate product information on the basis of a combination of searching, product advertising and expert …

Persistent link: https://www.econbiz.de/10011092380

Assessing Unilateral Merger Effects in a Two-Sided Market : An Application to the Dutch Daily Newspaper Market

Filistrucchi, Lapo; Klein, Tobias J.; Michielsen, T.O. - Tilburg University, Center for Economic Research - 2011

differentiated products on both the readership and the advertising side of the market. This allows us to recover price elasticities … to compare different methods that can be used to evaluate merger effects: We perform a concentration analysis based on …

Persistent link: https://www.econbiz.de/10011092515